They are popular. They are thin. They are pretty. They are fashionable. There is no such a great inspiration source for me as catwalk models. I only need to lose a dozen of kilos and I can wear exactly what they do. So far, I'm only going to learn from them and be jealous with an admiring envy.
By the way, notice, that models prefer this scandinavian style. They usually wear pale colours, black and grey. at this point, I agree with them. Looking like a clown never bring you extra points. But if you look gorgeous and refined, you are guaranteed to be admired.